Top 10 Cable TV Engagement, Week of Mar. 26-Apr. 1, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Search Engines Growing Source of Customers For Online Merchants
Search engines continue to be the strongest source of customers for the online merchants who comprise the MarketLive Performance Index, finds MarketLive [download page] in an April report covering Q1...
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Radio Revenues to Steadily Rise, Fueled by Online Surge
Over-the-air (OTA) local radio station revenues were relatively flat at $14.1 billion in 2011, up just 0.4% from a year earlier, but are predicted to increase at a faster rate in the next 5 years, says...
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Share of Emails Opened on Mobile Devices Soars in H2 ’11
The share of all email opens occurring on mobile devices continues its ascent, reaching 27.39% in the second half of 2011, representing 35% growth from 20.24% in H1 2011, and more than double the...
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iPad Found Accounting for 89% of Mobile Shopping Revenue
The iPad accounts for nearly two-thirds of all mobile shopping sessions, and an impressive 89% of all mobile shopping revenue, says RichRelevance in April 2012 study results. With mobile’s share of...
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For Local News Readers, Print Still King
Print remains the preferred format for catching up with the latest news, at least for frequent local newspaper readers, details the Newspaper Association of America (NAA) in an April 2012 report. Of...
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Hispanic Mobile In-Store Searchers Want Social Experiences
Hispanic smartphone owners who use their devices to help them shop in brick-and-mortar venues (“Hispanic mobile shoppers”) like to have company when they do so, finds Sensis and White Horse [download...
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US Communications Indus Spending Set to Grow 5.6% in ’12
US communications industry spending is on pace to reach $1.185 trillion this year, representing 5.6% growth following solid 4.2% year-over-year growth in 2011, forecasts Veronis Suhler Stevenson (VSS)...
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Online Video Ad Completion Rates Said More Important Than CTR
Users who watch an online video ad show greater interest in brand pages than those who arrive at the page by click, making completion rates a better success metric than click-through rates (CTR), says...
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Hispanics More Cautious Sharing Personal Info on SocNets
Although Hispanics are more likely than the general population to have become members of a variety of social networks, they are less likely to want a share a host of personal information on these...
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Consumers Increasingly Marry Mobile Devices With TV
Smartphones, tablets, and TV make good companions, according to various reports released in April 2012. Data from a GfK Knowledge Networks survey indicates that 52% of minutes spent with tablets, and...
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Moms Make Keen Brand Ambassadors on Social Networks
Mothers are more likely than other women to be brand ambassadors on social networking sites, details Performics in April 2012 survey results. Looking at the behaviors of almost 3,000 women who accessed...
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First Impressions Critical for Fueling Customer Loyalty
Customer loyalty is most often formed as a result of first impressions, and companies should forget about trying to build loyalty with customers who are considering switching to a competitor, finds...
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Mid-Rolls Perform Best Among Rising Video Ad Completion Rates
Mid-roll ads perform far better than pre- or post-roll ads, says Adobe in an April 2012 report. This is relatively unsurprising, given that users are actively engaged in the content by the time the ad...
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Consumers Turning to Coupons for Grocery Savings
Almost 2 in 3 shoppers have changed their shopping habits in the past 6 months to eke out as much value from their grocery dollar as possible, says MarketTools in April 2012 survey results. And by far...
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Millennials Challenge Stereotypes, But Are Rapid Tech Adopters
US Millennials (aged 16-34) are a heterogeneous group, displaying varying characteristics and habits that defy many casual stereotypes, including the ones hoisted on them by non-Millennials (aged...
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US Facebook Ad CTR Falls 8% in Q1; Cost per Fan Up 37%
Facebook ad engagement rates in the top 5 markets measured by TBG Digital (Canada, France, Germany, the UK, and the US) fell by an average of 6% quarter-over-quarter in Q1, finds TBG in an April 2012...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 13-15, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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